Michele Leonello is a car designer and automotive artist and knows everything about automotive design, as well as Porsche. "When you hear a Porsche owner speaking about his car, it’s like he is talking about his wife. He knows everything about his Porsche", says Michele.
Michele you are doing a lot of work on cars and car design and have been working on a book 'Tutte Le Porsche'.
Although I am a former Alpha designer, my business is now focussed on the Porsche. Porsche owners are very elegant people and are generally business men, or people with money and they treat their car like a piece of art or design. They really love their car. I enjoy giving them a piece of art because my Porsche clients give such a lot of value to the design of the product and give me a lot of feedback and appreciation for doing their car.
When you hear a Porsche owner speaking about his car, it’s like he is talking about his wife. He knows everything about his Porsche and the majority of them still own the same Porsche they bought 30 or 40 years ago. They have the new model but they never sell their old Porsche.
Porsche has a very strong philosophy about their car design and a clear vision. Do you feel inspired by that?
When I worked in the Alpha Romeo centre, I designed the cars like a human body, to feel emotion. I think designers ar Porsche are doing the same. With the 356 to 911, I think they have reached the maximum in the expression of style. The designs are very muscular, very clean strong cars and the form and proportions, especially the 911, are perfect.
You did more than 200 drawings of the Porsche for your book “Tutte Le Porsche”. Did you start recognizing certain lines and volumes on the different Porsche models?
Doing the Porsche drawings allowed me to understand the character lines in the Porsche and the tricks the designers used to manage the design of the car. The strange thing is that they have used the same approach for the 911 for the past 30 or 40 years. Generally when you think of Porsche, you automatically think of the 911, 956, 917, 967. Also the Boxster and Cayman
Michele, you are now doing the wrapping and livery of real cars and turning these into a kind of art.
Yes exactly. When I did the book and studied the history of the Porsche, it helped me understand the value and the design of the Porsche. When I do a livery or wrapping for Porsche, I try to emphasize even more the character line, the front muscle, the rear muscle, the volume of the cockpit. I emphasize the power and the beauty of the car. This is my job. I am a designer.
I emphasize the power and the beauty of the car
Are you incorporating your renown dripping effect in the wrapping design?
The problem there is that I have thousands of drops in my work and this is not easy to reproduce in the wrapping technique and the process would take too long. This part is missing:
I could do it for one car but since they always keep spare nose and tail parts it’s not possible. Actually the mechanics, who loved the design, asked me not to do it.
What is your favourite Porsche artist?
Speaking about the motor sport, I love Juan Carlos Ferrigno his art. For me he is the best Porsche art.
The book 'Tutte Le Porsche' is available at Giorgio Nada Editore (EAN: 978-88-7911-561-2) (Author: Lorenzo Ardizio)
Read Michele Leonello's full interview here.