There's Italian design, beautiful buildings and then there's 'The Pininfarina Book' by Gunther Raupp. Do you love cars? Are you inspired by design? Read why 'Style never goes out of fashion' by Marcel Haan of CarArtSpot.
Italy has a rich history of designers. Walking through Rome, seeing all the nice buildings, beautifully decorated, your eyes almost becomes saturated. Not able to comprehend so much beauty at one place and time. We have all seen the work by Leonardo da Vinci during history class and I wonder if, in a couple of hundred years, teachers will teach students the designs of Pininfarina and Ferrari.
I am sure these cars will still be around in museums as relics of an era, when cars ran on fuel and were driven by man themselves. Publisher teNeues released “the Pininfarina book” to document and to be a tribute to the 85 years long tradition of design.
While the designs started with cars, the newer generation widened their horizons with designs of kitchens and even residential projects.
One of my favourite designs is that of the Ferrari Testarossa. Maybe it was due to Sonny Crockett, who drove this car in the series Miami Vice. I still have the model car of this Ferrari.
I find it remarkable that over such a long period of time, a company can remain being the leader in exclusive car designs. Maybe the slogan in the book says it best “Style never goes out of fashion”. The text (in four different languagues) brings you inside the design offices, showing you the drawing process, 3D design and modelling. Followed by extensive wind tunnel tests.
And it doesn’t stop there but offers the reader a glimpse of the future and how the Pininfarina design is being applied to every day products such as coffee machines, pens and headphones. Each with the specific natural flowing lines so typical for Pininfarina.
This book is a must for those who want to have a better understanding of the designs, who want to be inspired, and for those who just love the cars.