Gianpiero Moretti started making steering wheels by hand in his own bedroom. Just for personal use since he started racing in 1961.
Should I do a book review on a book about car parts? I wasn’t sure because what would be the possible link to car art? Going through this book however, I realized that MOMO started from a passion similar to that of artists. Gianpiero Moretti started making steering wheels by hand in his own bedroom. Just for personal use since he started racing in 1961.
His hand-assembled steering wheels didn’t remain unnoticed and he ended up building more for his friends. The demand for his steering wheels was so apparent, he decided to start a company. He joined forces with Moraja hence the name Momo.
MOMO book review by Marcel Haan of CarArtSpot
This book in both Italian and English describes how the brand develops over time. And this development goes hand in hand with the innovations in racing.
For those with a true interest in the history of racing, this book provides a nice insight from the supporting industry. For the car enthusiast proud of having Momo parts equipped on their cars, this book will fuel their passion.
The book is available at Giorgio Nada Editore